USER EXPERIENCE & DESIGN STRATEGY
GENSLER Seattle
Workplace Design Strategist working on a wide spectrum of projects exploring the employee workplace experience at its current stage and the future of workplace. Project types:
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UX Research and UX Design
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Workplace Experience Design Strategy
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Change Management Strategy
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Workshop Design and Facilitation
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Accessible and Inclusive Workshops and Website Design
Clients: Microsoft, NIKE, PlayStation, PayPal, Western Digital, HP, Teck Resources, Telus & RIVIAN
STRATEGY MANAGER AND DESIGN CONSULTANT
THEY VISUALIZE VALUE AMSTERDAM (Startup)
They are a Dutch brand strategy studio with over 10 employees handling design strategy projects for global clients. I was responsible for designing annual reports, developing new business acquisition presentations, corporate strategy presentations for c-suite executives & division leads. I successfully managed a team of
Clients: Samvardhana Motherson Group, K&A Golf and Artisanal creations
ASSISTANT MARKETING MANAGER
canvas laugh club & The People and Co, INDIA
Canvas Laugh club is the first stand up comedy club in India with the brand extending to a restaurant called The People and Co. As as assistant marketing manager I was responsible for developing, implementing and executing strategic marketing plans for the entire organization.
CLIENT & BRAND MANAGER
PLEASE SEE ADVERTISING INDIa (Startup)
Please See is an advertising agency based in Mumbai and Delhi with a team of 30 creatives working on helping startup brands in the country develop strong branding and marketing strategies.
As a client and brand manager I helped developed India’s first gender neutral underwear brand, starting from the research stage to the final launch of the brand using user research and management skills.
The brand creation steps involved: market research, consumer research, design research, product design, packaging, branding, website and digital marketing.
Additionally I created marketing collateral (ATL & BTL) for world’s largest cruise brand Royal Caribbean International for the Asia market, launched International frozen food brand Amy’s in the India market. Collaborated and led a team of 5 graphic designers and 3 copy-writers and developed client marketing collateral for over 6 brands.
Clients: XYXX Underwear, Parle, Royal Caribbean International, Stop it now, Amy’s and Madhu Ice cream.
PROJECT MANAGER
Letsintern youth marketing INDIA (Startup)
Letsintern Youth:ink was Indias first youth marketing company focussing on creating brand promotion strategies in the youth segment.
I managed and led overall execution of projects with activities encompassing client relationship development and management, understanding their marketing needs, designing college campus influencer programs relevant to their needs, recruiting brand evangelists across different colleges of India, providing necessary training to students and creating weekly project reports with feedback and insights, and the overall project report with the impact of the project, the key learnings and steps forward.
Koovs project: managed 220 brand ambassadors, reached .4+ million, sales increased by 2.7 million and .180 social media impressions
Clients: JBL, Viber, KOOVS, Budweiser, OLX, Pepsi and India Bike Week
EDUCATION
Master's of Arts degree in
Design Management from
The Savannah College of Art and Design
Bachelor's degree in Business Administration
from Jagannath International Management School,
IP University
INTERNSHIPS
SALES AND MARKETING TRAINEE
itc maurya hotel
INDIA
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CLIENT AND BRAND MANAGEMENT INTERN
PUBLICIS ADVERTISING
INDIA
